The most important aim of the Consortium is to protect both the consumer and the craftsman from products that do not meet quality requirements. Everyone, when buying a CIPA brand panettone or Colomba, will be sure that the product is prepared with live sourdough and processed by a master pastry chef, who has signed the strict rules of the Consortium itself. The product, therefore, will certainly be free of preservatives, ingredients from GMOs or hydrogenated fats. The artisan, choosing to join the consortium, will instead have the opportunity to increase his business thanks to the certified quality of his product and the wide showcase that the Consortium offers him through the promotion of the brand.